Why RAAM!?

Amatuer Entrepreneur Attempts to Tackle a Real Challenge

Dear Readers,

I want to write the story of RAAM! to you and explain why this company was founded. Primarily, I want clarification for myself and to make sure I document this to reflect upon after future growth. It’ll be something for you supporters, the RAAM! Noodles, to hold us accountable to the why of the business. Truthfully, who knows if this is a bad, good, or great idea. What matters most is how well the business can execute. Which really means how well it helps you execute in your own life towards being the best through nutrition, clarity, and performance.

There was a crossroads when starting the company where market research and data analysis, along with planning, became numbers that couldn’t tell much of anything to the actual growth of the company. As an entrepreneur, you decide to move forward with the risk of accepting your flaws and inevitable failure or success dependent upon execution, market, and resulting fate. More than anything, we are in the execution business. If no one moves then we won’t go very far. It is as simple as that. Here is to both of our successes and challenges that take us on our journey to destiny.

Love,

An Entrepreneur

Why

The challenge: How do you take resources and capitalize on the highest “benefit margin”?

That is the Why of RAAM! It is to provide the most benefit to the user given our resources in the area of impact we can affect which is nutrition, clarity, and performance. Instead of pretending people are not selfish, why not create a company that would most benefit us since other humans are likely similar, meaning it would bring the most benefit to the customer’s life. Now, how do we maximize this “benefit margin”?

How

First, we clarified the categories we wanted to help people with were nutrition, mental clarity, and physical fitness. The big problem was, as a small company, that the development costs are astronomical to making products if you do it right with USA manufacturing and testing. We also had the concern of marketing costs as funds were lowering and big market corrections were on the horizon.

To maximize benefit to the customer, we have to actually support them cultivating the lifestyle they want through actions. That meant products are great in theory but supplements are only to supplement the real work being done. We had to triage and become a health technology company even though it was already branded as a nutrition company. The process of learning as you go is inevitable in entrepreneurship. Never be afraid to be wrong at any stage.

What

Time to develop health technology but if you think product sales are difficult to compete with then don’t even look at technology competition. In the wise words of Peter Thiel, “the best way to compete is to become a monopoly.” If we can develop a health technology tool that appears to be competitive with many different subsets of technology, but not actually a single competitor that does everything our company can do, then we have a one in a million shot versus one in a billion chance of success by replicating something else.

This led us to developing the blueprint without any app development skills other than free trials online, a notebook, google research, and conceptualizing it into reality. Lastly, negotiating and finding the perfect app development company affordably that could get us in the door before we push them to build out all the necessary functionality with no upcharge. Highly recommend the book Getting to Yes by Roger Fisher and William Ury.

After development started, we thought about marketing. Maybe not the best way to go about it considering the company’s expenses after discovering the best way to market apps and products. Essentially, it means injecting tons of money to get in front of customers and create brand repetition for trust and loyalty before expecting sales. At least we learned in hindsight but it is much better to do than to perfect.

The idea to marketing made us more connected to people who have helped out a ton buying and reviewing products (hopefully the app too) and starting a podcast. Fair wairing, the podcast is not great. We are new and inexperienced in the field we are discussing. That has led us to focus on being entertaining and open-minded which will make it great as it continues to unfold. Feel free to give us a listen and favorable review on all streaming services if you like. The podcast is Health Degenerates.

Destiny

The goal will be to develop technology and products to empower the user to cultivate health and wellness through nutrition, clarity, and performance. How well we do this will determine the destiny of the business. The childlike fun and positivity will continue as the company becomes refined and learns with feedback. The only way to grow and develop is to start.

Here’s to the future: investors, company culture, cult-like following, and lives transformed. Rather than relying on the extremes of guru’s, RAAM! Noodles will be supported in empowering and developing themselves. It has potential to make a real impact and affect positive change to our unfolding modern society.

To be continued…